Web Content Services
Our clients' web content needs run the gamut from a high-level review of current content through strategy through on-going coaching and writing.Here are the details for our range of services:
Content Review
This process is a vital step that results in a basic inventory of content needed to populate the site, as well as available content resources. Since not every project demands entirely new content, we can use the review to determine if your existing content, as well as other materials, can be repurposed into the new site.
Content Strategy - Envisioning
This analysis delves into the profiles of the site's target audiences, goals & objectives for the site, how the marketplace currently perceives the client's products & services, challenges facing the site, core messages, "unique selling propositions" and supporting evidence for those messages.It then provides overall recommendations for the types of content (e.g., case studies, customer profiles, photos, etc.) needed on the site in order to achieve desired results.
Content Strategy - Planning
The most "granular" of our content strategy services. This planning step takes the results of the "envisioning" effort and develops a page-by-page set of requirements detailing how specific types of content will be used on each page. Depending on the project, this may include how fonts should be formatted, use of bulleted lists versus blocks of text, sizes of headlines and sub-heads, and other aspects of the content's construction and presentation.
Content Creation
This is the actual writing and editing of content - whether entirely new or repurposed from your old site. We have writers available to assist with this function if you do not have in-house capability or capacity. After the content is completed for the site launch, we can then be contracted for ongoing site maintenance.
You'll hear us say it again and again:
"The content on your site must be Accurate, Relevant & Timely."
One of the biggest impediments to web project completion is lack of content.
With a content strategist/producer focused solely on your needs, it becomes a timely priority rather than another item on a staff member's burgeoning "to do" list.
Content developed for the site need not be locked to the site.
Content on the site can be drawn from existing systems of record, internal data stores or external news feeds.
Content developed for the site can be syndicated out via RSS, news aggregator services, etc.
boomsocket (formerly i3SiteTools) makes that all possible.
The key to effective communications is best captured in the cliché: "... say the right thing to the right people in the right way at the right time."
You know your business and you know your audience, but are you a professional writer? Is anyone on your team?
Copywriting is part are and part science. Our resources have mastered both.
"Having fantastic ideas that never get turned into text is like not having any ideas at all."
--Jed Nitzberg,
Flashlight Marketing
Communications
The icons above indicate three different viewpoints through which you can filter any page on the site:
- Business (briefcase)
- Marketing (bullhorn)
- Technology (gear)
Simply select your preferred viewpoint by clicking on the appropriate icon. You'll get the important take-aways for the page you are on.
The site will remember your selection as you move through the site. You can easily reset your point of view by selecting another one.
