Web Design
Bringing the online and the offline inline …
The look, feel and usability of your web site says a great deal about your company to your visitors:
- If the site is difficult to navigate visitors will feel its difficult to work with your organization.
- If it is hard to find the information they want they'll have a lower impression of your customer service.
- A look and feel that does not match your offline materials and in-person presentations says your work is inconsistent and confusing.
Jakob Nielson wrote, "
Most sites have miserable information architectures that mirror the way the company internally thinks about the content and not the way users think about the content. Predictably, users ignore such unhelpful structure."
However, an intuitive, well designed, well organized web site with content that is
accurate,
relevant and
timely shortens your sales cycle, builds credibility and moves your business forward.
Our design staff is skilled in web site design,
application interface design and rich media design. Our designers synthesize award winning creative vision with our clients' business goals in order to clearly communicate your brand value.
Our
portfolio demonstrates our ability to marry usability and design to generate return.
Your web site is the electronic face of your company's marketing, sales, customer service and operations. In other words, it is an extension of your
brand.
We believe that there are
three critical considerations in web design:
- Brand Compliance
- Intuitive Organization
- High Usability
If the site does not match your brand, if is hard for the visitor to find what they need ... the visitor will leave.
Your visitors are only
one click away from your competitor.
Like any technology, a web project needs a stable architecture, an optimal data model and an intuitive interface.
That's our belief.
Once you have gotten visitors to your site, how do you make them stay?
- The design must be Engaging.
- The navigation must be Intuitive.
- The content must be Informative.
- The experience must be Valuable.
A well designed site will drive your visitors to interact with your company: call, email, download, register, etc.
Our design team is skilled at developing outstanding and effective sites.
The icons above indicate three different viewpoints through which you can filter any page on the site:
- Business (briefcase)
- Marketing (bullhorn)
- Technology (gear)
Simply select your preferred viewpoint by clicking on the appropriate icon. You'll get the important take-aways for the page you are on.
The site will remember your selection as you move through the site. You can easily reset your point of view by selecting another one.
