No longer a business silo, marketing now touches every aspect of your business. Many web initiatives start by focusing on the old web site.
At DP, our experience has shown us that by focusing on your business, we can develop a website that is not only vital in the marketing process but, more importantly, vital across every aspect of your business.
Marketing is business. And business is all about marketing.
A large part of understanding the business, the goals and the drivers is understanding the way technology is already working for the company.
We work closely with our clients' IT resources -- internal and external -- to ensure that our solutions integrate flawlessly wherever required.
Business acumen without technology acumen is worthless.
DP gets IT.
There are 3 key steps to launching a web development project. And none of them have to do with the web or marketing.
The first is to understand your company, your business drivers and your marketplace.
The second is to understand where your company is going and who is taking it there.
The third is to understand the specific effect that integrated communications and increased effieicncies will have on your company.
Only then do we start talking about the web.
The icons above indicate three different viewpoints through which you can filter any page on the site:
- Business (briefcase)
- Marketing (bullhorn)
- Technology (gear)
Simply select your preferred viewpoint by clicking on the appropriate icon. You'll get the important take-aways for the page you are on.
The site will remember your selection as you move through the site. You can easily reset your point of view by selecting another one.